Last week I had the honor of being on the Agency Success Panel up at SearchCon, one of Colorado’s top SEO and Digital Marketing Conferences up in Breckenridge, CO.
An audience member asked the panel, “how do you make sure your projects have the ‘Midas Touch’ without personally being involved in all of them. Below is a clip with my response from the panel.
Create Great Systems That Good People Can Follow
One of the best books I’ve ever read is the E-Myth Revisited and if you haven’t read that book you’ve gotta read it because it’s all about creating systems and processes that other people can follow. So as far as the delivery of what we do, yeah, I feel like I have done it. Do I sometimes look at it and what I do it different better and would I stay and spend another hour on this one thing? Yes, but I feel like the system has gotten to a point where I can delegate it, and bring people in, and they can follow it and our clients get their results, and that’s really what matters most.
As far as the on the sales side, it’s been hard. But I’ve worked on building it all of it out as a process, and that first call we’re even training people to listen. I even have a whole list of questions that we ask people on that call and now somebody else can do that. And that’s one of the reasons why I love recording the video and recording a project kick off is like, “Oh that’s the question that someone else should ask in a kickoff meeting next time.”
That’s just part of the way that I’ve created documents, and checklists, and things to help get me out of the weeds. And let other people who are great, who would hate to do sales, but are great SEO people, or developers, or whatever, get out of their way.
In addition to great systems, you need to hire great people. But when you give a good person a great system — you’re in business.
Another great book I read that helped me create better systems and processes at Ramblin Jackson is Traction by Gino Wickman.
A Few Of The Tools We Use At Ramblin Jackson To Create Systems
- Google Drive – especially Google Sheets
- Video Transcriptions with rev.com
A great tip that I learned from my agency coach Jason Swenk is to record your meetings. After recording some of our project kick-off meetings, I was able to document the questions that I “naturally” asked my clients so that we now systematically ask our clients each and every time. The system creates freedom and increases quality.
In the future, I plan to create Ramblin Jackson University — an online training website for our team with videos, quizzes, etc.
If you’re one of our home service or landscaping clients, be sure to check out The E-Myth Contractor and The E-Myth Landscaper. I met Tony Bass, the co-author of the E-Myth Landscaper, at the GIE Expo last year and he’s a really brilliant guy.
A System Critical To Every Business: A Marketing System
One of the most important systems you need to have in your business is a Marketing System that funnels new business into your enterprise. Relying on referrals alone just isn’t going to cut it.
Thanks again to Jim Kreinbrink for having us on the panel! Be sure to check out the video of Jack’s presentation of The Good, The Bad, and The Ugly of Running a Digital Agency from the 2017 SearchCon.