Are people contacting you through your website’s contact form? How are you following up with them after they fill out your form? Are you following up with them when they fill out your form? If you have a contact form on your site, you need to make sure that when a potential customer fills it out, they are getting a follow up email immediately. This helps them know that you will be reaching out to them soon and will likely help you close the deal! Here are the 5 things that your contact form follow up email needs to have!
1) Let them know who is going to follow up & when.
Let’s say you are a 24/7 plumbing service. People probably expect to hear back from you 24 hours a day, but you shouldn’t have to be answering the phone at 2AM. That’s where your contact form comes into play… When someone fills out your contact form after their sink started leaking while they were cooking pasta as a midnight snack, make sure that you have an automated response letting them know that you (or someone from your team) will be contacting them in the morning to schedule a time to fix the leak. By doing this, you are reassuring the customer that you got the request and will be getting to it as soon as you can. If you don’t have this email response, chances are the customer will just go find someone else who will respond to them.
2) Communicate your business’ process.
What is the next step for your customer? Do they need someone to give them a quote for the work? Is it time for a designer to come out and create a plan for their landscape? Whatever the next step is in your process, you need to make that clear in this response email. This will help give your customer a timeline as well as show them that you know what you are doing and can help build trust.
3) Establish credibility.
Trust is HUGE when it comes to home services businesses. Chances are your customer has been burned by Joe Blow or Chuck in a Truck in the past. You need to show that you can be trusted in this follow up email and one of the best ways to do this is with photos. Put an picture of your team or the person who will be responding in the email so they know they are working with a professional.
4) Include your contact information.
Make sure the person who filled out your form knows who to contact if they have more questions. Your follow up email should include at least your name, email, phone number, website, and if relevant your address and business hours. Don’t just leave your client in the dark once they have contacted you, make sure they feel welcomed to communicate with your business.
5) Add value.
You can really show the person contacting you that you care by providing them with some value. Link to a relevant blog post. If you are the 24/7 plumber, maybe you send them tips for “How to Manage a Broken Pipe Until We Arrive.” No matter what you do, you need to make sure to offer value to them for reaching out to you.
If you are unsure if you have a contact form response email, if you even have a contact form on your website, or just don’t have enough people filling out your contact form, then take our quiz to get an instant answer if your digital marketing is working for you and what you can do to improve! Or, feel free to give us a call at (303) 544-2125 and setup a Marketing Strategy Meeting today!
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