Last week, we presented the Digital Marketing Trends for Local Business Workshop with the Boulder Chamber. There was a lot of information covered that you need to know for your business to have a successful year, but in case you missed it, here are 3 take aways that you can use to help make 2018 your best year yet!
1) Find out where your top customers are…
Where are your most profitable customers? If you haven’t read Perry Marshall’s 80-20 Sales and Marketing, you need to. The book dives into the Pareto Principle and how 80 percent of your sales likely come from 20 percent of your customers. These 20 percent should get the most attention from your business as they are likely to keep generating revenue for you. So, dig in to your sales numbers and find out who your top 20 percent of customers are and start marketing to them. If you want to learn more about the 80-20 rule, check out this video that we made reviewing the book!
2) Update your website’s meta descriptions to 300 characters!
In the last few months, Google had an update that allows website meta descriptions to be shown with up to 300 characters. Have you ever seen the text under the blue link in Google search results? That is a page’s meta description. 300 characters is nearly double what you used to see, so this means that you can provide a lot more information to people scrolling through Google search results. This could help persuade more people to call you or visit your website and book an appointment.
3) Your website should be optimized for mobile!
Do you know if your site is optimized for mobile? In 2018, it is critical that your site is responsive and works perfectly on mobile. More and more people are searching for businesses and making purchases right from their phones. If your website has a lot of small text and is hard to use, chances are that customer will pick someone else to do the job. Make sure that your website on mobile has tappable buttons that allow people to call you directly as well as easy to use forms and strong calls to action that help people know what the next steps they should take are. If you are unsure if your website is mobile responsive, give us a call at (303) 544-2125 or schedule a Marketing Strategy Meeting today!
There is a lot changing in digital marketing in 2018 and these 3 tips are just scratching the surface, so we are offering a professional video recording of the whole presentation plus a handy worksheet to help make 2018 your best year yet. To get the video and worksheet, go to ramblinjackson.com/digitaltrends