Happy New Year – and welcome to the 300th edition of Friday’s Ramblin Roundup! I can’t believe we’ve been doing this weekly video for nearly eight years. While we’ve come a long way, we still have a long way to go… as you’ll see in all the mistakes we make.
Here are the best, or worst, bloopers from 2017. Enjoy! This one is dedicated to my mom — happy birthday, mom. Thanks for encouraging me to do neat things, play music, make videos, and do theatre. I hope you enjoy this.
The First Roundup: July 29th, 2011
Originally, Friday’s Ramblin Roundup was called “Friday’s Informal Facebook Films.” Chris Woodley shot it on iPhone, edited it on iPad, and we slapped it onto the internet. There was hardly any planning or scripting involved. We kept at it, and over time the show gained some traction. Customers started mentioning it when they’d buy from us, public speaking coordinators would mention it, and it seemed to be having a positive impact on the business.
For a while, we had a news segment, a number-of-episode joke, a “pro tip”, occasionally Street Jostes interviews, a Woodley’s Wonderment… all kinds of things.
The show was always kind of silly. So silly, that one of our customers emailed me: “I kind of feel like you’re wasting my time by having me watch this and that you should be focusing on my project instead.”
He was right. The videos were dumb. The show needed to add more value to our customers and prospective customers. So we rebranded the show to be called “Friday’s Ramblin Roundup”, featuring a custom theme song I wrote with my bluegrass band and a format focused solely on adding value to our clients without the lame jokes (or at least not as many lame jokes).
The new focus of more helpful content, increased production value, and improved distribution paid off. We noticed in our analytics, and from in-person feedback, that a lot of people were replaying the bloopers – so we kept that as part of every episode.
The impact of the show has been significant. I have landed huge public speaking opportunities, influenced awesome team members who have chosen to apply and work here, kept in touch with customers, and learned a ton throughout the process. It’s one of my favorite parts of working at Ramblin Jackson.
Why do it weekly?
Isn’t it a lot of time and effort to do a video every week? Hell yes it is. And it pays off for several reasons:
- Writing new content every week keeps you sharp. By having a deadline every week, it helps me stay current, think of new ways to help Ramblin Jackson customers, and stay focused on growing the business.
- Multiple touchpoints in the sales process. By having a weekly video blog, which we send out on social media and via email, we’re having multiple touchpoints to our customers, vendors, and potential customers who are in our sales funnel. They may not watch every video — but they’re at least seeing it.
Let’s say someone was thinking of to hire us. They’re interviewing two other agencies over the course of 6 weeks. One of the agencies sends them a helpful video with a tip each week that can grow their business (6 touch points), the other agencies don’t send anything except for “just checking in on your decision” emails that don’t add value. Which agency has earned more know, like, and trust during this timeframe?
- Publishing new content each week helps with our Site Freshness, adds new links to other pages, creates a new page on the internet that can rank for a new keyword, and generally keeps us in our own website, learning about new WordPress updates and experimenting with things.
Want to add video to your business in 2018? Contact us!
If you’re thinking of adding video to your business in 2018, you’re smart! Do it. Video adds a human element to your brand that connects with people in a way that other media just doesn’t.
Just get started. As you can see in our first Friday video from 2011 compared to what we’re doing now, there’s always room for improvement — you’ve got to just get started, fail, improve, continue, and you’ll get better.
Check out our DIY Video Guide for some free resources, and consider our professional video production services if you’re looking for branding videos, customer testimonials, and corporate training video production.
Ramblin Jackson Job Openings in Boulder!
Know anyone who wants to join our growing team? Please spread the word about our marketing job openings.