Voice searches continue to grow with devices like Amazon Echo, Google Home, and even smart refrigerators. People are now having conversations with devices to help them find goods and services.
Today, we’re going to talk about how you can get found in voice searches for your local business.
Here are a few tips to get you started…
Tip #1: Claim and Complete Your Directories
Online directories are the number one way for people and search engines to find you. You may only use Google to find businesses, but there are a number of directories that Google and Bing pull from to give you an accurate business’ listing for your search. Directories like Acxiom, Neustar, and Infogroup are just a few that search engines pull from.
In addition to these search engine directories are places like Yelp, TripAdvisor, HomeAdvisor, and Yellowpages. These are places that you may not use to find businesses, but there are a TON of people that go to these directories to find the business they are looking for. So, to be the most effective and make sure you are getting found online, you need to make sure that your business is listed accurately in as many directories as possible.
Tip #2: Write Conversational Content On Your Website
If you find that people are asking you the same question on the phone over and over or if people are typing questions on your keyword research, that makes for some great conversational content! Write a blog post or even a whole page answering some of those questions. This is a great way to get found in search results by people who are searching for you as well as starting conversations and answering frequently asked questions. Not only will it save you time, but it could generate a few leads!
Tip #3: Mark up Your Website with Schema
Schema is a chunk of code that you can add to your website that will show things like your name, address, phone number, and logo, as well as things like reviews and specific products that you offer, directly in the Google search results. This can help search engines find your site and can even help customers make the decision to click on your site or even buy from you!
Schedule a Million Dollar Marketing Meeting!
Holy smokes, there’s way more than we can cover in just this short video + blog. If you really want to make sure your SEO is dialed in to help you get your best customers, contact me for a Million Dollar Marketing Meeting!
Register for the 9/14 FOUND Workshop in Boulder!
Do you need more foot traffic, phone calls, and leads for your brick-and-mortar or service area business? Learn local search best practices to massively increase your income from people searching for what you have on search engines like Google and Bing. If you’re the owner of a local business in the United States, you should join local search marketing expert, Jack Jostes, for his engaging presentation of “Found: How To Increase Sales With Local SEO” to witness proven case studies with small business owners just like you, tangible strategies, and immediately usable takeaways to get your local SEO up and running. Register at ramblinjackson.com/foundworkshop
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