Google just rolled out a brand new feature that could make a huge impact on the way local businesses are using Google. The new feature, which can be accessed through your Google My Business account, allows you to add a short post and image directly to your official business listing on Google.
In addition to adding an image, you can add a call to action that allows you to direct customers to a specific URL instead of the business homepage as you normally would via the “website” button on your listing. We’ve been experimenting for a few weeks now on how to effectively use these posts and wanted to share with you some of the way thats your business should be using Google Posts.
- New Product Offers – If you have a new product that you are offering, share it with a Google Post. Google Posts allow you to add a square image, so make sure to utilize that option and if you are able to sell that product from your site, consider adding a CTA button that directs people to the url where they can buy that product.
- Staff Highlights – Is your creative director having a birthday today? Maybe you just promoted someone to COO! Let people know about the good news. This could be a great way to start showing off the awesome team you have build and it may even make you more personable and approachable as a business.
- Share a Tip – If you are a service business, like a landscaper, maybe consider sharing a seasonal tip. This can help to position you as an expert and make someone more likely to buy from you in the future.
- Show Off Your Portfolio – If you just completed a big project this Summer, show it off! This could catch someone’s eye on Google and make them want to look at your full portfolio on your site. Guess what, you just gained a new lead!
- Jokes or Memes – Really anything that can catch someone’s attention will work for Google Posts. We haven’t tried it yet, but if you’ve got a good joke, give it a shot and post it. Maybe someone will like your humor and you can use that build rapport.
As we mentioned earlier, this is a very new feature, so we are still testing things and finding what posts are the most effective. We have also found the images in posts to respond differently to some browsers and screen resolutions, so make sure you are testing your posts before sending them out for the world to see!
If you have any questions or suggestions for a Google Post, let us know in the comments below!