While video is a great way to market to new customers, it can also be an effective tool for marketing to new employees. Recruiting, like anything else, is a marketing activity. You want the best customers and clients, and you absolutely want the best employees.
Great employees will do their research on places they want to work and then apply to them. Not only do you have competition in acquiring customers who are considering other companies who offer products and services that are similar to yours, you also have competition with those companies from a hiring standpoint.
What’s it like to work at your company? Forget what the CEO says – let’s hear from the employees.
Similar to hearing from your customers about the quality of your services is more powerful than hearing the owner of the company talk about them, it’s way better when your employees endorse working at your company.
A recruiting video featuring interviews with your favorite employees can help attract similar candidates, and it can also help weed out people who may not be attracted to your work culture.
Check out Ramblin Jackson’s “Why You Should Work At Ramblin Jackson” or at ramblinjackson.com/jobs/