Superbowl Sunday… the biggest day in football, but also the biggest day in marketing. Each year companies shell out millions to have a 30 second spot during the big game, but is it at all worth it?
The short answer is no. This year, Business Insider predicted the average cost of a 30 second spot was $5 Million. Yes, 5 Million dollars! So, just what does that $5 Million get you? Well, this year, an estimated 113.7 million viewers tuned in to watch the big game (or the commercials.) Some simple math can show us that the average CPM (Cost Per Thousand Impressions) was $43.97 or just over $.04 per single impression. Now, you might be saying that’s amazing, but let’s dive a little deeper…
Think about your target audience for a minute. Be as specific as possible. Let’s say your ideal customer is a 40 to 50-year-old woman who drives a Subaru and likes big dogs, how many people in your target market do you think you could reach from a $5 Million SuperBowl ad? It’s probably quite a few, but there is no way to track that. SuperBowl ads and really most ads on TV don’t give you the ability to track anything but reach.
What if I told you that there is a better way to spend your advertising budget that allowed you to only spend money on the people you wanted to reach, had a full range of tracking insights, and didn’t cost you a stadium full of cash? In this day and age, you shouldn’t be sending out mass marketing messages. With Facebook Ads, it is possible to target only the people that you want to see your ads and with an average CPC (Cost Per Click) of $.24 and a CTR (Click Thru Rate) upwards of 1%, you will be getting the most bang for your buck! With Facebook advertising, you are no longer throwing a Hail Mary with your advertising and hoping someone comes down with it. Instead, you are throwing a targeted pass sure to reach your receiver and you will score big!
Now, we know you don’t have a SuperBowl-sized advertising budget, but it is likely you are spending money to advertise somewhere and it’s time you stop wasting your money by just hitting “Boost” on Facebook or pouring money into Google Adwords! It’s time you know where your money is going and it’s time that you start seeing measurable results from your advertising dollars. At Ramblin Jackson, we will help you create a game winning Facebook or Google advertising campaign that will help you generate more leads and score more touchdowns! Don’t take it from us though, take it from Don Kennedy, who had a very specific, complicated Local SEO issue that numerous agencies couldn’t solve — until he hired us.
Are you a service area business needing to massively increase your leads, sales, and revenue? Contact us today to see how we can help!
We thrive on helping local businesses in competitive markets increase their sales through digital marketing. As you can see from Don’s story, we can work with clients all over the country! Call (303) 544-2125 or fill out the form below to see how we can help your business.