Hi! Welcome to Friday’s Ramblin Roundup. Last week we had our Digital Trends workshop with the Boulder Chamber at Rayback Collective. It was an awesome event! One of the trends we discussed is how to get found for searches “near me.” If you’re a local business, check out today’s video to find out how more people can find you.
Searches for Near Me are up over 200% in the last couple years
People are searching on a variety of devices and in a variety of ways — from Apple Maps to Google Maps, from Siri to Ok Google or Cortana, to using browsers and search engines, to using apps like Yelp, Facebook, Foursquare and others – the list keeps growing.
It’s more important than ever that your Name Address and Phone Number is consistent online so that search engines know and trust that you are nearby someone’s device when they are searching “near me.”
Recently we worked with a used car lot in Loveland. They didn’t even rank for “used cars near me” when they searched from their own parking lot! Oh no!
In their Local Business Digital Marketing Audit, we discovered that their NAP had major issues. In fact their phone number had previously belonged to another company!
Yep! Their phone number was previously used by a plumbing company that was closed. So there were dozens if not hundreds of citations for a DIFFERENT Business name.
Tip: Make Sure Your NAP is CONSISTENT!
So make sure that your Name, Address and Phone Number is consistent online. Tools like Moz Local and Yext can help find inconsistencies — but I discovered the root of the car lot’s issue with my own human eagle SEO eyeball by Googling their phone number and evaluating the results.
There’s a lot more that goes into getting found for “near me” searches – but having consistent info online so search engines trust your data is an important part of it.
For the rest, check out my recent article on the Local Search Association’s MarketingBitz Blog, and download the rest of my slides and the full video of our Digital Trends presentation at ramblinjackson.com/digitaltrends/
Let’s talk on the telephone sometime, OK? Call us to for a Million Dollar Marketing Meeting!
Did your phone company sell you a phone number from a closed business… and would you even know if they did? Do you want to make sure you’re getting found by customers nearby searching “near me?” Of course you do, so give us a call for a Million Dollar Marketing Meeting – a free 30-minute phone call with a digital marketing strategist to see how we can help. Call us at (303) 544-2125 or fill out the form on our contact page and we’ll reply to set something up.
Have an awesome weekend and I’ll see you later.