Have you ever been a little creeped out by how much Facebook knows about you? Have you ever seen an ad for something on Facebook that you just thought, “how did they know I was looking for new tie dye underwear?” No? Just me? Well, today you’ll find out just how you can use that creepy, yet impressive targeting to your advantage.
We get a lot of questions from clients about Facebook Advertising, and it can be very overwhelming to get started. It can be pretty easy to use the boost button, but what about everything else? Today, I will tell you about three awesome new Facebook Advertising Features that you can use to grow your business!
Three Facebook Advertising Trends from Thursday’s Event:
1) Use Facebook ads to grow your email marketing list!
You can use two different types of Facebook ads to grow your email marketing list in 2017. First, you can use Direct to Landing Page ads. With these ads, your viewers will go straight to a landing page on your site, where they can submit their information via an online form. You can use this information to add them to your email marketing list, or you can even contact them directly! Next, you can use Facebook LeadGen Ads. These are similar to the Direct to Landing Page ads, however, with these, the viewer can fill out the form without ever leaving Facebook! That means more engagement and more leads for your business!
2) Use Facebook to get people to come into your store!
Now, you can use Facebook ads to get people into your store more effectively than ever before. With picture and video ads, Facebook has now added strong Call to Action buttons that you can use to get viewers to call you, send you a facebook message, or even get directions to your store! Facebook’s carousel ads take this one step further, allowing you to use one of the panels of your carousel ad to insert what facebook calls a “native store locator” which is essentially a map with directions to your store! That means people can plug these directions into their favorite map app or if they’re close by, they can just drop in!
3) Facebook Live Ads
One feature we didn’t touch on at our workshop is Facebook Live advertisements. Facebook live is a great way to build rapport and add value with your viewers. Now, you can promote your facebook live feed to viewers outside your follower base! You will be able to distribute the ad to a targeted audience that you want to reach and get more people to join the conversation! This will mean more reach, more engagements, and more brand awareness and sales for your business!
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