Happy New Year! Welcome to our first video of 2017 and the 250th feature of Friday’s Ramblin Roundup. Today, let’s take a look at three digital marketing trends for local businesses.
Local SEO: Mobile Voice Searches “Near Me” Will Continue to grow for all local business types
Searches “near me” have grown over 200% in the last year. Take a look at the Google Trends for “pilates near me”. Mobile has changed search so much that in November Google rolled out a separate mobile index.
People are searching more for things with greater specificity and longer search queries like “best chinese restaurant near me open now,” and they’re searching in a variety of different ways and from different devices — are they asking Siri on iPhone, OK Google on Android? Are they using an app like Yelp, Google Maps, or Apple Maps or are they using a browser and a search engine?
Tip: mark up your site with local business schema and have listings in all the directories your consumers are searching.
In 2017, you’ll need to mark up you site with structured data like local business schema and make sure you’re listed accurately and with good reviews in all the different directories people are searching.
Check out my recent article on MarketingBitz to learn the rest of my recommendations How To Get Found In “Near Me” Mobile Searches On Apple Maps, Yelp, Siri, and Google Voice Search.
2. Facebook Will Continue To Improve Advertising Offerings For Local Business
Between Facebook, Messenger, and Instagram – the average Facebook user is spending 50 minutes per day on Facebook — which is up from 40 minutes in 2014. This is a huge opportunity for advertisers — and Facebook continually rolls out new and improved options for local businesses with location relevancy ads.
Facebook knows where you are, and they know what you like. This is both creepy and wonderful as potential buyers have checked the box granting permission to Facebook to sell this information to you. Facebook is rolling out some new things like in-store visit analytics and conversion attributions.
I see more and more opportunities all the time for local businesses with Facebook Advertising and I have to say I like it. Can’t wait to see what’s next in 2017 for local businesses.
3. Email Still Critical
“80 percent of marketers agree that email is core to their business,” according to Salesforce’s 2016 State of Marketing Report, and we just did an email campaign for Frame It in Littleton CO that generated 25 repeat customer transactions in one weekend before the holidays.
People check their email, and it is a great way to generate repeat business – but guys, it’s long past the time to ditch the two column email templates that don’t look good on mobile, and it’s time to really segment your lists based on buying behavior.
Of course, there’s way more than these three trends in digital marketing for local business, and you’ll have to join us on Thursday, January 19th at or workshop with the Boulder Chamber. Register before January 12th to get early bird prices of just $25 – which includes a $15 credit at the food trucks after the workshop. Register now at ramblinjackson.com/events/
Register now for the Digital Marketing Trends for Local Business Workshop!
If you’re in the Boulder/Denver area, join us on Thursday, January 19th at Rayback Collective for our Digital Marketing Trends workshop. Click here to register now!