Why no one sees your Facebook posts + how to edit your footer for SEO [video]

March 28, 20143 Comments

Welcome to the 121st Feature of Friday’s Ramblin Roundup!

Did you know that a Chinese checkers board has 121 holes?  Do you know how to play Chinese checkers?  Do you feel hungry afterwards…?

This week was my birthday! Thank you all for your birthday wishes. One of the nerdy highlights of my birthday was when one of my business and marketing heroes, Rand Fishkin from Moz finally accepted my LinkedIn request! If you don’t know Rand, you should check out his awesome Whiteboard Friday video series for great marketing tips. Another highlight of the week was all of the Facebook birthday wishes — so thank you all for that.

Is Facebook Holding Your Posts for Ransom?

Speaking of Facebook, who among us hasn’t enjoyed spending hours a week on this social media powerhouse?  Besides the fun photos of babies and pets, however, there’s a very serious side to Facebook; one you might not know about.

Facebook is more than a social media site.  While connecting people with their friends and family is their public face, first and foremost it’s an advertising company that can deliver a very targeted audience to advertisers and was always intended to be so.  For years, billions of members across the world have joined the network for free, and that was by design.  That’s because – whether a glossy magazine or network TV – the first rule in attracting advertisers is delivering an audience.  Now that Facebook boasts billions of members who agree to share many details of their lives, it has huge appeal to marketers.

This was great for local businesses who only had to worry about getting “likes” in order to reach a targeted audience interested in their products or services via their newsfeed.  Today, however, it’s a different story.  The free ride has ended.  If businesses actually want people to see their newsfeed posts, you have to pay.  As we covered last year, this policy began rolling out last fall.  In a recent study of more than 100 brand Pages, ad researcher Ogilvy & Mather found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February. Tech blog Valleywag reports that Facebook is planning to dial reach down to 1% to 2% of followers eventually.

Is Facebook still valuable to businesses? Absolutely — it’s one of the most-used websites and mobile apps in the world.  But remember, you’re going to have to pay to play in order for it work at all– and a great way to maximize your investment in Facebook is to use it to grow your email list especially through applications like Social Campaigns from Constant Contact, WildFire App, or OfferPop.

What are your thoughts about Facebook marketing for business? Do you pay for Facebook ads? Do you Like it? Post a comment to let us know.

ProTip: Optimize Your Footer for SEO and for Visitors

This week’s pro tip is to optimize the footer of your website for search engines and for viewers. Here’s how:

The footer of your website is prime real estate for optimized content, yet many businesses simply leave this area blank. Instead, here are three things you can do to help search engines find your website and also help viewers take the next step in doing business with you.

Optimize Footer With Name Address Phone

1) Include your Business Name, Address, and Phone Number.

This will help Google crawl your address and phone number as a part of ranking your Google Places listing. Make sure that your phone number is formatted in like this: (303) 544-2125.

While using dots is cute, it doesn’t help your SEO because it’s not in the format search engines use.

Having your address in your footer will also add geographic keywords like “Boulder” to help modify the rest of the words on your page. And, if people want to call you or find your address, there it is!

2) Have a short keyword blurb

Write a short, 150-character blurb that mentions your top two or three search phrases and then some of the cities you serve. For instance if you were a carpet cleaning company, you could write “Colorado’s best carpet cleaning company since 1997! Proudly serving Boulder, Broomfield, and Westminster.” Now you have the phrase carpet cleaning company one more time on every page as well as Boulder, Broomfield, and Westminster.

3) Anchor Text Links to SubPages

Lastly, adding bottom navigation or anchor text links to subpages on your site will add those keyword phrases to every page, build links to those pages, and also help viewers quickly navigate to relevant pages.

So those are three easy ways to use the footer of your website for sweet search goodness. How else can you use your footer? Post a comment to let us know!

Schedule an Online Strategy Session to Make One Million Dollars!

Schedule a free 45-minute online strategy session with us and we’ll help you review your business marketing strategy. You’ll walk away with custom tips on how to get more customers through your SEO, Social Media, Email Marketing, Video, and more.

To schedule a meeting, simply fill out the contact form on our website or give us a call at (303) 544-2125 to schedule an appointment.

Have a Fantastic Weekend! Well, that’s all the time we have for today. We hope you enjoyed today’s show, and if you did, please subscribe and share!

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  1. Annie says:

    I’ve been wondering why I haven’t been getting much response lately on FB, I appreciate the tip!

  2. MELODY says:

    I have used FB many many many times placing the little adds that appear on the right side of the page….. I have done this with about 7 adds and I got 1 like out of all of the adds. I do not think that the paid adds on the right side of the page works. I don’t think anyone even looks at them. I don’t. And yet I placed 7 adds. They did me no good whatsoever and I fell like I wasted my money.

    I have started a social campaign with constant contact. It is going for 2.5 weeks which they will place the add 8 times on FB at different times. So far I have only the results from the 1st day which was on a Wed morning. I have 1 like and no one has signed up and added their emails. Too bad because I am a salon advertising for a free prom up-do. After I get email addresses I am going to send a prom special to all of those people. I am going to do prom up-do’s for $39.99 which is anywhere from $10 to $40 off the other prices in my town. (And I called every salon to see what they charged – so I feel like I am knowledgable in that perspective).
    If the other dates of the constant contact do not prove any higher ratings, then I will be left to believe that the internet is NOT the biggest of advertisers. Right now I am thinking positive and hoping for the best to grow my business.

    • Jack says:

      Melody, I”m sorry to hear that your Social Campaign isn’t going well. There are a lot of variables in running an effective sweepstakes. I’d be happy to take a look at your campaign and offer some advice. Feel free to email me the link at jack@ramblinjackson.com

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